Pricing
Pricing that doesn't tax your list size
Unlimited sequences on every tier. You pay for subscribed contacts, not for the number of automations you are brave enough to build.
These figures are indicative while the private beta is being set up. Beta members keep whatever price they join at.
Starter
For the first ten thousand people on your list.
€19 /mo
Up to 10,000 contacts
- Up to 10,000 subscribed contacts
- 25,000 emails a month, one pooled allowance for marketing and transactional
- 10 AI sequence generations a month
- Unlimited sequences, tags and segments
- Full REST API access
- EU data residency
Growth
Most teamsFor when lifecycle email is carrying real revenue.
€49 /mo
Up to 40,000 contacts
- Up to 40,000 subscribed contacts
- 100,000 emails a month, one pooled allowance for marketing and transactional
- 20 AI sequence generations a month
- Unlimited sequences, tags and segments
- Full REST API access
- EU data residency
Scale
For six-figure lists that send every day.
€99 /mo
Up to 100,000 contacts
- Up to 100,000 subscribed contacts
- 250,000 emails a month, one pooled allowance for marketing and transactional
- 35 AI sequence generations a month
- Unlimited sequences, tags and segments
- Full REST API access
- EU data residency
Max
The largest tier we sell while we grow sending capacity.
€179 /mo
Up to 200,000 contacts
- Up to 200,000 subscribed contacts
- 500,000 emails a month, one pooled allowance for marketing and transactional
- 50 AI sequence generations a month
- Unlimited sequences, tags and segments
- Full REST API access
- EU data residency
- Only subscribed contacts count. Unsubscribed and bounced contacts are stored free.
- Transactional email keeps flowing even when your monthly allowance is spent (fair use: up to 10% over your plan's pool).
Founding beta members keep the price they joined at for as long as their subscription runs continuously.
Our own infrastructure cost scales with how much mail goes out, not with how many rows sit in a table. That is why sequences, tags and segments are unlimited on every tier: building more automation does not cost us more, so we do not charge you more for it.
Pricing at 5,000 contacts
At 5,000 contacts, compared
Scroll to compare
| Attribute | Customer.io | Loops | Mailchimp | SendHeron |
|---|---|---|---|---|
| Monthly at 5,000 contacts | $100 | $49 | $100 | €19 |
| Billed on | Peak profiles, objects included | Subscribed contacts | Total audience, unsubscribes included | Subscribed contacts only, unsubscribed stored free |
| Builds your suite from your website | AI agent builds campaigns from a prompt, in product | Agent tooling drafts single campaigns | not checked | Yes, at setup, as drafts you approve |
| Separate projects, one subscription | Two workspaces on Essentials, billed together | Multiple teams, billed separately per team | not checked | Yes, one subscription |
| Sequences included | Included, visual workflow builder | All features on every tier | Up to 200 steps on Standard | Unlimited, every tier |
| EU data residency | US or EU data center, your choice | US-hosted, no EU option | US-hosted, no EU option | EU company, EU data |
Competitor prices checked on 2026-08-05, capabilities on 2026-07-29, and linked to the vendor's own pricing page. Prices change, so verify before you decide. Cells marked "not checked" are facts we have not yet read off the vendor's page.
- Customer.io, worth knowing
- Customer.io bills on peak profile count, and counts objects as well as people. Overages run $0.009 per extra profile.
- Loops, worth knowing
- Billed on subscribed contacts, with no cap on emails sent.
- Mailchimp, worth knowing
- Mailchimp counts your total audience, including contacts who have unsubscribed.
Private beta
Lock the founding price
There is no public signup during the private beta. Join the list and we will email you when your batch opens, at whatever price you joined at.